Frito-Lay Will Take a Pass on Running Super Bowl Ads: Snack Maker Isn’t the...
Posted in 2006Ad SalesBy Karen Robinson-Jacobs, The Dallas Morning News For only the third time since 1993, snack king Frito-Lay Inc. will not be among the companies paying millions for Super Bowl ad...
View ArticleLocal company goes Super-ad route
Posted in 2006www.recordnet.comAdvertising during last year’s Super Bowl was just what a Stockton-based company needed to get the word out about its products. What a difference a year makes. Emerald...
View ArticleCareerBuilder.com Awarded Funniest Commercial of the Year
Posted in 2006CHICAGO /PRNewswire/ — The votes are in and the monkeys win! CareerBuilder.com, the nation’s largest online job site, took the top spot in TBS’s annual countdown of the “Funniest...
View ArticleABC Eyes First-Half Super Bowl Sellout
Posted in 2006Ad SalesNEW YORK — With the exception of one 15-second spot, ABC has sold out the first half of Super Bowl XL, to be held at Detroit’s Ford Stadium on Feb. 5, according to Ed Erhardt,...
View ArticleMore Super Bowl marketers shoot high-def ads
Posted in 2006By Laura Petrecca, USA TODAY Super Bowl viewers with high-definition TVs this year will see every bead of sweat on Bud Light bottles as clearly as those on the players. The game has aired...
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GM has high hopes for new Escalade, Super Bowl ad blitz
Posted in 2006PreviewsBy Laura Petrecca, USA TODAY With Super Bowl XL in its Detroit hometown, ailing General Motors has shifted into high gear to capitalize on the game. As the official auto sponsor...
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Super Bowl Big Spenders
Posted in 2006Ad Salesvia askmen.com/ Find out how much Anheuser-Busch, Pepsi, General Motors, and Visa are spending to get some play at Super Bowl XL. By Steve Seepersaud, Sports Analyst Page 1: Super...
View ArticleTwo decades of Super Bowl ad sales total $1.6 billion
Posted in 2006Ad SalesBy William Spain, MarketWatch CHICAGO (MarketWatch) — Commercial advertising time in the Super Bowl has steadily gotten more expensive, generating well over $1 billion in sales...
View ArticlePicking the Roster for Super Bowl Beer Pitches
Posted in 2006By STUART ELLIOTT THE players on the Pittsburgh Steelers and Seattle Seahawks who will participate in their first Super Bowl have a counterpart on Madison Avenue. On the biggest day of...
View ArticleBeyond the Super Bowl broadcast, marketers are moving the ball
Posted in 2007Previewsvia marketwatch.com By William Spain, MarketWatch CHICAGO (MarketWatch) — America hasn’t even seen his company’s commercial running on the Super Bowl yet, and Steven Schreibman is...
View Article”Heart Attack” Super Bowl Ad Kicks Off King Pharmaceuticals’ Sponsorship of...
Posted in 2007Previews”Heart Attack” Super Bowl Ad Kicks Off King Pharmaceuticals’ Sponsorship of American Heart Association’s High Blood Pressure Web Site New Super Bowl “Player” King Pharmaceuticals...
View ArticleBuyers Bearish on ’07 Super Bowl Ads, Prof Says
Posted in 2007Ad SalesNewswise — When the Chicago Bears and the Indianapolis Colts run onto the field at Miami’s Dolphin Stadium for Super Bowl XLI, each will have a strategy to win the big game. And...
View ArticleSUPER BOWL GAMES VS. COMMERCIALS / Are ads superior to game?
Posted in 2007Are ads superior to game? Peter Hartlaub “The Super Bowl ads are better than the game.” No doubt you’ve heard at least one friend or relative make that statement, usually after a few...
View ArticleSuper Bowl ads past and present
Posted in 2007Super Bowl ads through the ages A spot cost $1.2 million 10 years ago. Now, it’s $2.6 million. Don’t expect prices to fall anytime soon. By Paul R. La Monica, CNNMoney.com editor at large...
View ArticleFreelance Copywriter Reviews the 2007 Super Bowl XLI TV Commercials
Posted in 2007Reviewszagstudios.com Five Star players and a Couple of Goats. Like last year, the winner of this year’s Ad Super Bowl had to be Anheuser-Busch with five great spots and a few that were...
View ArticleUpon further review, ad chief drops CareerBuilder
Posted in 2007By Phil Rosenthal and Tribune Media Columnist The chief executive of Chicago’s Cramer-Krasselt wasn’t monkeying around. CEO Peter Krivkovich didn’t just drop the CareerBuilder.com...
View ArticleAudi, Toyota to Advertise in Super Bowl
Posted in 2008PreviewsBy Mike Beirne and Steve Miller After a 20-year absence from the game, Audi will advertise during Fox’s broadcast of Super Bowl XLII. Toyota, which advertised during this year’s...
View ArticleTide to Make Its Super Bowl Debut
Posted in 2008PreviewsTide to Make Its Super Bowl Debut By STUART ELLIOTT THEY say time and tide wait for no man, but Tide has waited a long time to be advertised on the Super Bowl. Soon, Tide, the...
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CareerBuilder Hopes ‘Tough Love’ Attracts
Posted in 2008PreviewsBy STEPHANIE KANG CareerBuilder.com caused a stir in the advertising world last year when it dropped its longtime agency after its Super Bowl commercial flopped. Marketers switch...
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Super Bowl ads are a sign of the times
Posted in 2008 The best years for spots are ones where economy, country is thriving Advertisers steered clear of any funny ads in 2002. But this Budweiser spot where the Clydesdales gaze at the New...
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Bud’s Super Bowl ads build buzz
Posted in 2008Ad SalesPreviewsBY DAVID HINCKLEY DAILY NEWS TV CRITIC Anheuser-Busch spent about $2.7M a pop on nine ads in this year’s Super Bowl – with seven of the spots devoted to Bud Light.The...
View ArticleNetwork finally approves Go Daddy Super Bowl ad
Posted in 2008PreviewsBy Tony Natale Tribune Another dispute between Scottsdale’s Go Daddy Group and Fox television over a Super Bowl XLII commercial is over, although Bob Parsons, owner and founder of...
View ArticleBasketball pro shoots for Super Bowl ad fame
Posted in 2008PreviewsBy Laura Petrecca, USA TODAY On Sunday, National Basketball Association All-Star guard Dwyane Wade will try to lure Super Bowl viewers into becoming T-Mobile cellphone...
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Miller Spots a Strategy for Bowl Wars
Posted in 2008PreviewsA Return to Dalmatians In Effort to Counter Bud’s Super Exclusive By SUZANNE VRANICA Miller is calling out the dogs again. Beginning tomorrow and running through the Super Bowl,...
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The sleaziest Super Bowl ads of all time
Posted in 2008 A farting horse, money out the wazoo, and — of course — GoDaddy.com Bud Light prepares to ruin a beautiful moment, and steal an idea from “Seinfeld.” Anheiser-Busch By Peter Hartlaub...
View ArticleFerrell’s Bud Light Spot Hits Big Time
Posted in 2008- Mike Bierne CHICAGO Get ready for more Jackie Moon pitches for Bud Light. The improvisational endorsement from Will Ferrell’s character in New Line Cinema’s release of Semi Pro...
View ArticleTNS Media Intelligence Reports Super Bowl Spending Reached $2.17 Billion over...
Posted in 2010finance.yahoo.com Historical Advertising Data Showcases Super Bowl’s Leading Spenders, Quadrupled Ad Rates and More Cluttered Air Time Buzz up! 0 Print Press Release Source: TNS Media...
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Diamond Foods is Making a Huge Splash at the Super Bowl
Posted in 2010Previews Diamond Foods Makes Super Bowl History Featuring Two Brands in One Advertisement SAN FRANCISCO, Jan 21, 2010 (BUSINESS WIRE) — Diamond Foods, Inc. (NASDAQ:DMND), announced today...
View ArticleGo Daddy Announces Super Bowl Advertising Plan
Posted in 2011Ad SalesGo Daddy Announces Super Bowl Advertising Plan – Yahoo! Finance SCOTTSDALE, Ariz.–(BUSINESS WIRE)– Go Daddy’s commercials for the 2011 Super Bowl are far from being approved, in...
View ArticleWatch the top Super Bowl Commercials from the past 15 years
Posted in Video Watch the Top Five Super Bowl Commercials from the past fifteen years (yes, Feb. 3 marks the 16th anniversary of our coverage of your favorite Super Bowl Commercials –...
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